Welcome to APTA

The Association for the Promotion of Tourism to Africa
We are a platform for buyers and sellers in the African travel and hospitality industry to meet, mingle, and grow their mutual interests.
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WHO WE ARE

Four Decades of Passion for Africa

Founded in 1980, APTA is one of North America’s leading trade organizations dedicated to promoting Africa as a world-class travel destination.

We connect travel agents and tour operators with the people, places, and partners across the African continent — through educational programs, immersive study trips, weekly industry news, and a national network of chapters.

Because when more people experience Africa, everyone benefits — the travelers, the communities, and the continent itself.

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APTA Chapters

As the travel industry evolves, Africa is becoming a popular destination for experiential and sustainable tourism, family travel, exotic honeymoons, and bucket-list adventures. The Association for Promotion of Tourism to Africa (APTA) supports U.S. travel agents and tour operators by connecting them with African travel suppliers and providing networking and marketing opportunities. APTA’s members include travel agents, tour operators, airlines, hotels, and other service providers dedicated to promoting Africa as a prime travel destination.
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About APTA

The Association for the Promotion of Tourism to Africa (APTA) is a leading trade organization in North America that promotes African tourism through educational programs, networking, and social responsibility initiatives. With over 250 travel agent and tour operator members, APTA connects North American travel professionals with African suppliers.

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