Africa Showcase is a leading global platform dedicated to promoting African tourism in international source markets. Registered in the EU, Africa Showcase operates as an independent entity committed to expanding Africa’s tourism share and facilitating meaningful business connections across the continent.

Our roadshows are designed to create real opportunities for African tourism businesses to connect with high-quality travel buyers in a focused, professional environment. By tailoring each event to its specific region, we ensure relevance, impact, and value – building relationships and ultimately converting connections into results. With a strong reputation for delivering engaging, efficient events, Africa Showcase continues to champion the diversity of African travel on the world stage.

North America remains Africa’s most sought-after source market – and for good reason. With strong economic resilience, a growing appetite for long-haul travel, and rising interest in immersive, meaningful experiences, the USA and Canada present a powerful opportunity for African tourism businesses ready to scale.

Backed by expert in-market insight from our partners at Rethink Travel Marketing, Africa Showcase North America is your most efficient way to build meaningful partnerships, stay ahead of market shifts, and convert interest into business.

Roadshow Format
2026: LIVE meetings and networking with pre-qualified buyers in key cities across North America