Kenya Launches New ‘Kenya Coast’ Marketing Brand
The Kenya Tourism Board has unveiled a new ‘Magical Kenya’ sub-brand targeting the Coast region. The new brand has seven unique sub-brands of its own themed around different areas at the Coast; including Mombasa, Malindi, Lamu, Tana River, Diani, Watamu and Tsavo. The introduction of the new brands was seen as a boost to the…