WE ARE AFRICA is the world’s most vibrant gathering of high-end African travel brands, the finest buyers and top international press. With a shared mission to transform and rebrand African travel for the global luxury market, the We Are Africa tribe celebrates the continent’s wildly diverse nature, infinite beauty and bountiful opportunity.

In many ways, Cape Town is a metaphor for modern Africa. Combining breathtaking natural landscapes, pristine beaches, culinary creativity and vibrant arts and culture, the Mother City forms a natural meeting point to celebrate Africa’s diversity.

Location:
We Are Africa takes place in the unconventional setting of the DHL Stadium, a five-minute walk from the Waterfront. We aspire to do things differently on our show floor, which has previously featured pitch side ice cream vans, several gastronomic bars and a lunch market.