We Are Africa is going stateside for a seventh edition at Sundance Mountain Resort in Utah, USA. The four-day event will combine immersive, inspiring thought-leadership with carefully curated business meetings and powerful bonding experiences for tribe members who share a common purpose: to grow high-end travel from North America to Africa, as part of their continued mission to rebrand African travel.

North America is the top international source market for much of the We Are Africa tribe, offering enormous return potential; but challenges such as high in-country marketing costs and sheer geographic scale make it challenging for suppliers to cover and reach the right buyers with traditional sales calls and marketing channels.

We Are Africa North America will showcase a mix of iconic, high-end travel product covering a diverse range of experiences in Africa and the Indian Ocean to the lucrative North American market. The We Are Africa North America buyer programme will comprise a meticulously curated mix of North American travel professionals, invited on the basis of their industry influence and potential to grow bookings to Africa.

Unlike the Cape Town event, which prioritises Africa specialists, the Sundance edition will deliver a totally different profile of buyers in the form of travel agents and independent consultants demonstrating their desire to grow their product knowledge and supplier base in Africa – those expressly identified by the tribe as a vital tool in their strategy to grow high-end business out of North America.